rareform®

rareform

rareform

®

®

media

Google Ads

Local Services Ads

Meta Ads

Landing pages and call tracking

SEO and AI search

More signed cases. Same ad budget. Google Ads, LSAs and Meta for personal injury law firms, tracked from the click to the signed case.

© 2026 rareform® media

Founder

at rareform®

Shai Mor

rareform

®

media

Google Ads

Local Services Ads

Meta Ads

Landing pages and call tracking

SEO and AI search

More signed cases. Same ad budget. Google Ads, LSAs and Meta for personal injury law firms, tracked from the click to the signed case.

© 2026 rareform® media

Founder

at rareform®

Shai Mor

Our clients

(2019-26©)

  • Alpine Law Group
  • KRW Lawyers
  • Speaks Law Firm

Our clients

(2019-26©)

  • Alpine Law Group
  • KRW Lawyers
  • Speaks Law Firm

Why choose us

Why choose us

Every firm we've signed since 2019 is still with us.

Every firm we've signed since 2019 is still with us.

Your digital journey begins with a conversation. Let's talk today.

laptop computer on glass-top table

Your digital journey begins with a conversation. Let's talk today.

laptop computer on glass-top table

Your digital journey begins with a conversation. Let's talk today.

laptop computer on glass-top table

Most agencies report leads. We report cases. Every call and form is tracked through CallRail and your intake system, then sent back to Google and Meta as a signed-case conversion. The platforms learn from retained clients, not from people who dialed the wrong number. That is the whole difference.

0

01

States. One focus: personal injury

We run paid media for personal injury law firms nationwide, from California to Florida. Every firm we've signed since 2019 is still a client.

0

01

States. One focus: personal injury

We run paid media for personal injury law firms nationwide, from California to Florida. Every firm we've signed since 2019 is still a client.

0

01

States. One focus: personal injury

We run paid media for personal injury law firms nationwide, from California to Florida. Every firm we've signed since 2019 is still a client.

0%

02

Client retention since 2019

A Google Partner agency in Los Angeles that has done one thing since day one: paid media for personal injury law firms, tracked to the signed case.

0%

02

Client retention since 2019

A Google Partner agency in Los Angeles that has done one thing since day one: paid media for personal injury law firms, tracked to the signed case.

0%

02

Client retention since 2019

A Google Partner agency in Los Angeles that has done one thing since day one: paid media for personal injury law firms, tracked to the signed case.

What we do

What we do

Services.

Services.

(4)

(4)

(4)

(001)

Two monitors setup next to each other on a computer desk.

Google Ads and Local Services Ads

Search, Local Services Ads, Performance Max and YouTube, built around the case types you actually want. We bid on signed cases, not clicks, and we cut what doesn't retain.

Categories

Search

Local Services Ads

Performance Max

YouTube

Call tracking

Offline conversions

6

Google Ads and Local Services Ads

(002)

Meta Ads

Facebook and Instagram campaigns that reach people who were just hurt and don't know who to call yet. Conversions API and intake feedback keep the targeting honest.

Categories

Lead forms

Conversions API

Creative testing

Retargeting

Spanish-language campaigns

5

Meta Ads

(003)

Landing pages and lead tracking

Fast, plain landing pages that get the call, plus the tracking behind them: CallRail, HighLevel, and a clean line from the ad to the retained client.

Categories

Landing pages

CallRail

HighLevel

Intake integration

Reporting

5

Landing pages and lead tracking

(004)

SEO and AI search

Organic rankings for the case types in your market, and visibility in the AI answers people now read before they click anything.

Categories

Local SEO

Google Business Profile

Content

Technical SEO

AI search (GEO)

5

SEO and AI search

(001)

Two monitors setup next to each other on a computer desk.

Google Ads and Local Services Ads

Search, Local Services Ads, Performance Max and YouTube, built around the case types you actually want. We bid on signed cases, not clicks, and we cut what doesn't retain.

Categories

Search

Local Services Ads

Performance Max

YouTube

Call tracking

Offline conversions

6

Google Ads and Local Services Ads

(002)

Meta Ads

Facebook and Instagram campaigns that reach people who were just hurt and don't know who to call yet. Conversions API and intake feedback keep the targeting honest.

Categories

Lead forms

Conversions API

Creative testing

Retargeting

Spanish-language campaigns

5

Meta Ads

(003)

Landing pages and lead tracking

Fast, plain landing pages that get the call, plus the tracking behind them: CallRail, HighLevel, and a clean line from the ad to the retained client.

Categories

Landing pages

CallRail

HighLevel

Intake integration

Reporting

5

Landing pages and lead tracking

(004)

SEO and AI search

Organic rankings for the case types in your market, and visibility in the AI answers people now read before they click anything.

Categories

Local SEO

Google Business Profile

Content

Technical SEO

AI search (GEO)

5

SEO and AI search

(001)

Two monitors setup next to each other on a computer desk.

Google Ads and Local Services Ads

Search, Local Services Ads, Performance Max and YouTube, built around the case types you actually want. We bid on signed cases, not clicks, and we cut what doesn't retain.

Categories

Search

Local Services Ads

Performance Max

YouTube

Call tracking

Offline conversions

6

Google Ads and Local Services Ads

(002)

Meta Ads

Facebook and Instagram campaigns that reach people who were just hurt and don't know who to call yet. Conversions API and intake feedback keep the targeting honest.

Categories

Lead forms

Conversions API

Creative testing

Retargeting

Spanish-language campaigns

5

Meta Ads

(003)

Landing pages and lead tracking

Fast, plain landing pages that get the call, plus the tracking behind them: CallRail, HighLevel, and a clean line from the ad to the retained client.

Categories

Landing pages

CallRail

HighLevel

Intake integration

Reporting

5

Landing pages and lead tracking

(004)

SEO and AI search

Organic rankings for the case types in your market, and visibility in the AI answers people now read before they click anything.

Categories

Local SEO

Google Business Profile

Content

Technical SEO

AI search (GEO)

5

SEO and AI search

Dark gradiend background
Dark gradiend background

About us

About us

rareform®

We only work with personal injury law firms.

At rareform®, we don’t just “do marketing.” We engineer growth.

At rareform®, we don’t just “do marketing.” We engineer growth.

Rareform is a small team in Los Angeles that has run paid media for personal injury law firms since 2019. We know what a retained MVA case is worth in your market, which campaigns produce them, and the difference between a lead report that looks good and a month that actually made you money.

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

We audit your ad accounts, landing pages, intake and tracking to find where cases are leaking.

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

We audit your ad accounts, landing pages, intake and tracking to find where cases are leaking.

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

We audit your ad accounts, landing pages, intake and tracking to find where cases are leaking.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

We rebuild campaigns, pages and tracking around signed cases, not form fills.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

We rebuild campaigns, pages and tracking around signed cases, not form fills.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

We rebuild campaigns, pages and tracking around signed cases, not form fills.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

We launch, watch it daily, and cut anything that doesn't retain.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

We launch, watch it daily, and cut anything that doesn't retain.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

We launch, watch it daily, and cut anything that doesn't retain.

04

Hands working on a device or document, representing professional results delivered to clients.

We report your cost per signed case every month, in plain numbers.

04

Hands working on a device or document, representing professional results delivered to clients.

We report your cost per signed case every month, in plain numbers.

04

Hands working on a device or document, representing professional results delivered to clients.

We report your cost per signed case every month, in plain numbers.

Watch showreel

(2019-26©)

Watch showreel

(2019-26©)

Firms we work with

Firms we work with

Zero churn since 2019.

©2026

©2026

©2026

Alpine Law Group

Alpine Law Group

Personal injury - Irvine, CA

Google Ads across California and Washington, every call tracked through CallRail to intake.

Alpine Law Group

Alpine Law Group

Personal injury law firm - Irvine, CA

Google Ads across California and Washington, every call tracked through CallRail to intake.

Alpine Law Group

Alpine Law Group

Personal injury - Irvine, CA

Google Ads across California and Washington, every call tracked through CallRail to intake.

KRW Lawyers

KRW Lawyers

Personal injury - Texas

Google Ads and Meta for the West Texas and Permian Basin corridor, with every lead's outcome tracked in the firm's case system.

KRW Lawyers

KRW Lawyers

Personal injury law firm - Texas

Google Ads and Meta for the West Texas and Permian Basin corridor, with every lead's outcome tracked in the firm's case system.

KRW Lawyers

KRW Lawyers

Personal injury - Texas

Google Ads and Meta for the West Texas and Permian Basin corridor, with every lead's outcome tracked in the firm's case system.

Payton Kashani

CEO & Founder - Los Justicieros

Our branding is now exactly how we imagined — modern, clean, and one-of-a-kind. We stand out in our space.

Payton Kashani

CEO & Founder - Los Justicieros

Our branding is now exactly how we imagined — modern, clean, and one-of-a-kind. We stand out in our space.

rareform®

rareform®

rareform®

Four people. No account handoffs.

Four people. No account handoffs.

You talk to the people who run your account. Shai sets the strategy, Ilan runs the media, Gergana keeps you in the loop, and Joshua handles search. Nobody gets passed to a junior.

Founder

at rareform®

Shai Mor

Started Rareform in 2019. Sets the strategy for every account and is on the first call with every firm.

Founder

at rareform®

Shai Mor

Started Rareform in 2019. Sets the strategy for every account and is on the first call with every firm.

Founder

at rareform®

Shai Mor

Started Rareform in 2019. Sets the strategy for every account and is on the first call with every firm.

Head of Media

at rareform®

Ilan Shab

Runs the Google and Meta accounts day to day: bids, creative, budgets and what gets cut.

Head of Media

at rareform®

Ilan Shab

Runs the Google and Meta accounts day to day: bids, creative, budgets and what gets cut.

Head of Media

at rareform®

Ilan Shab

Runs the Google and Meta accounts day to day: bids, creative, budgets and what gets cut.

Account Manager

at rareform®

Gergana Ganeva

Your point of contact. Reporting, questions and anything that needs an answer today.

Account Manager

at rareform®

Gergana Ganeva

Your point of contact. Reporting, questions and anything that needs an answer today.

Account Manager

at rareform®

Gergana Ganeva

Your point of contact. Reporting, questions and anything that needs an answer today.

SEO Lead

at rareform®

Joshua Parfitt

Runs local SEO, Google Business Profile and AI search visibility for our firms.

SEO Lead

at rareform®

Joshua Parfitt

Runs local SEO, Google Business Profile and AI search visibility for our firms.

SEO Lead

at rareform®

Joshua Parfitt

Runs local SEO, Google Business Profile and AI search visibility for our firms.

FAQ.

FAQ.

Straight answers to the questions firms ask us on the first call.

Do you only work with personal injury law firms?
icon

Yes. Every client on our books is a personal injury law firm. We know the case types, the intake problems and the platform quirks for this one industry, and we'd rather be very good at that than average at everything.

What does it cost?
icon

Ad spend starts at $10,000 a month. Our management fee is on top of that, and we'll quote it on the first call once we've seen your market. Above the minimum, the budget is set by your market and how many cases you can actually take on.

Is there a contract?
icon

No. We work month to month. If a month doesn't make sense for you, you can walk, and you keep everything we built.

How fast will I hear back?
icon

Within the hour during business hours, Pacific time. Usually faster. We're based in Los Angeles and work with firms across the U.S.

How soon do the cases start?
icon

Google Search and Local Services Ads usually produce calls in the first week. Meta takes two to four weeks to settle. SEO and AI search take three to six months. We'll tell you which one fits your timeline before you spend anything.

How do you know which ad produced a signed case?
icon

Every call, text and form gets a tracking number or ID through CallRail. When your intake team marks a lead as retained, we send that back into Google and Meta as an offline conversion. The platforms optimize for signed cases, and your monthly report shows cost per case, not cost per lead.

What do you need from me to start?
icon

Access to your Google Ads, Meta, Google Business Profile and any existing call tracking or intake system, plus one person on your side who answers the phone. That's it.

Can you take over an account another agency built?
icon

Yes. We audit it first and tell you what to keep, what to fix and what to shut off. Everything we build lives in accounts under your name, so you own the ad accounts and landing pages either way.

How many law firms do you take per market?
icon

Five, at most. A personal injury market is big enough for a handful of law firms to grow at the same time, but not unlimited. We cap it at five per metro so every account still gets real attention. If your metro is full, we'll tell you on the first call.

Do you run Spanish-language campaigns?
icon

Yes. We run Spanish-first search and social campaigns for firms that serve Spanish-speaking clients, with Spanish landing pages to match.

Do you build the landing pages?
icon

Yes. Ad traffic goes to pages we build and test, not your main website, so we can change them fast without waiting on your web team.

What's a realistic cost per signed case?
icon

It depends on your state, your case mix and how fast intake picks up the phone. We won't quote a number before we've seen your market, but you'll see yours from day one, and you'll know within the first month whether it works.

Do you also do SEO?
icon

Yes. Local SEO, Google Business Profile, content and visibility in AI search answers. It's slower than paid, so we usually run it alongside ads rather than instead of them.

Do you only work with personal injury law firms?
icon

Yes. Every client on our books is a personal injury law firm. We know the case types, the intake problems and the platform quirks for this one industry, and we'd rather be very good at that than average at everything.

What does it cost?
icon

Ad spend starts at $10,000 a month. Our management fee is on top of that, and we'll quote it on the first call once we've seen your market. Above the minimum, the budget is set by your market and how many cases you can actually take on.

Is there a contract?
icon

No. We work month to month. If a month doesn't make sense for you, you can walk, and you keep everything we built.

How fast will I hear back?
icon

Within the hour during business hours, Pacific time. Usually faster. We're based in Los Angeles and work with firms across the U.S.

How soon do the cases start?
icon

Google Search and Local Services Ads usually produce calls in the first week. Meta takes two to four weeks to settle. SEO and AI search take three to six months. We'll tell you which one fits your timeline before you spend anything.

How do you know which ad produced a signed case?
icon

Every call, text and form gets a tracking number or ID through CallRail. When your intake team marks a lead as retained, we send that back into Google and Meta as an offline conversion. The platforms optimize for signed cases, and your monthly report shows cost per case, not cost per lead.

What do you need from me to start?
icon

Access to your Google Ads, Meta, Google Business Profile and any existing call tracking or intake system, plus one person on your side who answers the phone. That's it.

Can you take over an account another agency built?
icon

Yes. We audit it first and tell you what to keep, what to fix and what to shut off. Everything we build lives in accounts under your name, so you own the ad accounts and landing pages either way.

How many law firms do you take per market?
icon

Five, at most. A personal injury market is big enough for a handful of law firms to grow at the same time, but not unlimited. We cap it at five per metro so every account still gets real attention. If your metro is full, we'll tell you on the first call.

Do you run Spanish-language campaigns?
icon

Yes. We run Spanish-first search and social campaigns for firms that serve Spanish-speaking clients, with Spanish landing pages to match.

Do you build the landing pages?
icon

Yes. Ad traffic goes to pages we build and test, not your main website, so we can change them fast without waiting on your web team.

What's a realistic cost per signed case?
icon

It depends on your state, your case mix and how fast intake picks up the phone. We won't quote a number before we've seen your market, but you'll see yours from day one, and you'll know within the first month whether it works.

Do you also do SEO?
icon

Yes. Local SEO, Google Business Profile, content and visibility in AI search answers. It's slower than paid, so we usually run it alongside ads rather than instead of them.

rareform®

Want to know what your cases actually cost?

By submitting, you agree to our Terms and Privacy Policy.

© 2026 rareform® Media

Drop a Line.

Tell us your firm, your market and what you're running now. You'll hear back within the hour.

Within the hour.

You'll hear from Shai directly, during business hours Pacific time. No form goes into a queue.

A plan, not a pitch.

After the call you get a written plan with budget, timeline and what we expect it to produce. Then you decide.

Founder

at rareform®

Shai Mor

rareform®

Want to know what your cases actually cost?

By submitting, you agree to our Terms and Privacy Policy.

Drop a Line.

Tell us your firm, your market and what you're running now. You'll hear back within the hour.

Within the hour.

You'll hear from Shai directly, during business hours Pacific time. No form goes into a queue.

A plan, not a pitch.

After the call you get a written plan with budget, timeline and what we expect it to produce. Then you decide.

Founder

at rareform®

Shai Mor

rareform®

Want to know what your cases actually cost?

By submitting, you agree to our Terms and Privacy Policy.

© 2026 rareform® Media

Drop a Line.

Tell us your firm, your market and what you're running now. You'll hear back within the hour.

Within the hour.

You'll hear from Shai directly, during business hours Pacific time. No form goes into a queue.

A plan, not a pitch.

After the call you get a written plan with budget, timeline and what we expect it to produce. Then you decide.

Founder

at rareform®

Shai Mor